Cashmere Nicole — Founder, Operator, Product Leader

Founder · Operator · Product Leader

Founder. Operator. Product Leader.

I founded Beauty Bakerie and scaled it from $50 to $10M+ in annual revenue, 2,000+ retail doors, and 20+ international markets, then led it to a 2024 exit. Today I build founders and products at the intersection of CPG, technology, and healthcare.

Book an Advisory Call
$10M+ annual revenue$50M+ retail sales$20M+ venture capital raised200+ SKUs2,000+ retail doors20+ international markets2024 exit

Beauty Bakerie

Evidence of Impact

Beauty Bakerie products flat lay with Ulta Beauty shopping bags
2,000+

Retail Doors

Took Beauty Bakerie from a DTC brand to international retail, with 200+ SKUs.

Founder of Beauty Bakerie in a white robe surrounded by dessert-themed products, pastel gift boxes and cupcakes on cake stands
$20M+

Raised

Raised venture capital and scaled revenue from $50 to $10M+ annually, leading to a 2024 exit.

It disrupted the category on branding alone: bakery-themed packaging and dessert-named formulas no one could mistake for another brand.

Beauty Bakerie end-cap display with founder signage in a drugstore aisleBeauty Bakerie signage above cosmetics displays in an international retail storeBeauty Bakerie bakery-themed display with Wojooh shelving in an international retail store
20+

International Markets

Expanded the brand globally.

North America, EU, the Middle East and Southeast Asia, and more. Let’s partner.

—

The Work

Ways to Work Together

Executive Roles

VP, SVP, CPO, and Head of Product. Remote or global.

Fractional Leadership

Product, growth, and retail expansion for startups and growing brands.

Advisory & Board

For founders and companies in consumer, CPG, beauty, and healthcare.

Founder Office Hours

One-on-one sessions, 60 minutes.

Book a Session

In the Press

Retail Partners

UltaTargetCVSNordstromBoots UKShoppers Drug MartSephora CanadaSelfridgesASOSTangs SingaporeWojoohFacesNamshiMorpheCult BeautyAmazonTikTok Shop
UltaTargetCVSNordstromBoots UKShoppers Drug MartSephora CanadaSelfridgesASOSTangs SingaporeWojoohFacesNamshiMorpheCult BeautyAmazonTikTok Shop
—

Get in Touch

Contact

For firms and VCs reaching out regarding executive or fractional leadership roles, reach me on LinkedIn.

For founders or creators, sessions are booked and paid for below.

Book a Session

Pick Two Times

Offer two options — two days, or one day with two start times. I’ll confirm the one I’m locking in, and payment holds your spot.

Founder Office Hours

One-on-one time with Cashmere. Bring what you are working through and leave with direct answers, personalized feedback, and clear next steps.

Session length

SuMoTuWeThFrSa

Available Wednesdays and Saturdays, 9am–1pm Central — pick one or two dates, click a date again to remove it

Well Pleased Group

Founder · Operator · Product Leader

© 2026 Well Pleased Group